Challenging the Gender Binary, One Bag at a Time: Pharrell Williams, the first Male Model in a Chanel Bag Campaign
On 31 Rue Cambon, in Paris, France, Gabrielle “Coco” Chanel opened her first boutique and challenged fashion’s status quo. Now, over a century later, Chanel, still synonymous with luxury, continues to break down barriers with its latest video in the ‘Gabrielle’ bag campaign, which debuted Monday, April 24. In the latest addition, music and style icon, Pharrell Williams, 44, escapades around in an emptied concert hall, playfully riding on trunks of equipment, and engaging in a balancing act along a beam of lights. However, the novelty in this video lies in that Williams is the first male model to be used in a Chanel bag campaign.